Virtual Influencers, AI, and Fashion’s Digital Shift
- Speakers:
- Dr. Evrim Buyukaslan Oosterom, Istanbul Bilgi University
- Dr. Fatma Baytar, Cornell University
- When: 14:30 – 15:30 (UK Time), Thursday 19 December 2024
Short description of the talk
In this talk, Dr. Evrim Buyukaslan-Oosterom (Bilgi University) and Dr. Fatma Baytar (Cornell University) will delve into the world of virtual influencers, beginning with the technologies that power their creation and progressing into their expanding role in fashion marketing. The discussion will cover the latest developments in academia and industry, spanning the field of virtual influencers to the broader domains of AI and digital fashion. By analysing these advancements, the talk will provide insights into the future trajectory of virtual influencer marketing and its transformative potential.
Speakers’ Bios
Dr. Evrim Buyukaslan Oosterom works as an Assistant Professor in the Textile and Fashion Design Department at Istanbul Bilgi University. Her research interests include but are not limited to garment fit, digital fashion, 3D body scanning, consumers’ interaction with 3D clothing technologies, pedagogy of design education, and artificial intelligence for fashion and textile applications.
Dr. Fatma Baytar is an Assistant Professor in the Department of Human Centered Design at Cornell University. She is the director of the Fashion and Body Tech Lab. Dr. Baytar has conducted research in the areas of the use of 3D body scan data as well as 3D apparel simulations in determining the sizing and fit of apparel, digital avatars and body image, AR applications for virtual dressing rooms, and the effects of using 3D virtual prototyping and VR on design skills.
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