Digital fashion has emerged as a multidisciplinary field of knowledge that attracts overlapping interests from academics, researchers and professionals coming from fashion design, business and technology; computer science, software engineering, animation and gaming, anthropometrics, supply chain management and industry 4.0, big data and artificial intelligence, and industrial sustainability.
DFIC is a platform for universal information exchange, networking, dissemination of research, innovation, creative practice and pedagogy surrounding digitalised fashion world as well for the generation of new ideas and collaborations. The event includes presentations from industry, research papers, forums, research paper competition, poster exhibition and 3D design and illustration competition and exhibition.
Call for Papers and Presentations (now closed)
Abstracts were invited from both industry and academia. Researchers, academics, industry experts, professionals and students are invited to send abstracts relating to research and innovation following the abstract submission guideline.
Figure 1: Major themes in digital fashion innovation (Sayem et al, 2023)
Topics
- Digital Fashion Design and e-Prototyping
-
- 2D computer-aided design (CAD): Illustration, Pattern cutting, Marker making
- 3D CAD: virtual simulation & fit Analysis
- Artificial Intelligence (AI) for Design & Prototyping
- Digital Fashion Business and Promotion
-
- E-Commerce for Fashion Business
- Social Media Marketing
- Product Life Cycle Management (PLM)
- E-tools for Supply Chain, Sustainability and Transparency
- Blockchain technologies
- Big Data Analytics
- Artificial Intelligence for business applications
- Digital Human and Metaverse
-
- 3D body scanning, virtual avatar, animation for fashion
- Virtual reality (VR), augmented reality (AR) and metaverse
- Phygital Apparel & Smart Wearable Technology
-
- Designing apparel with embedded electronics
- Smart electro-clothing systems (SeCSs)
Important Dates:
Abstract submission: 30 January 2024
Abstract acceptance sent to authors: 15 February 2024
Once the abstract has been accepted
Short paper (academic) and presentation submission: 30 May 2024.
Submission
Abstracts should be emailed to dfi@mmu.ac.uk
The email subject matter is DFIC 2024 Abstract Submission.
Please click here to download the Abstract Submission Guidelines for DFIC 2024
Please click here to download the Full Paper Author Guidelines for DFIC 2024.
Programme
| Day 1 – Morning Sessions | |
| Day 1 | 02 July 2024 | MMU Institute of Sport Building, 99 Oxford Road, Manchester, M1 7EL |
| 8:30 | Registration and Arrival Tea & Coffee |
| 9:30 | Plenary Session 1 | Room 309/310 Combined Welcome – by Project Lead and Co-Lead |
| Overview of the Digital Fashion Network Project Project lead – Abu Sadat Muhammad Sayem, Manchester Metropolitan University |
|
| Keynote – Digital Technologies for Functional Clothing Professor Deepti Gupta, IIT Delhi, India |
|
| 10:45 | Break |
| 11:00 | Parallel Session 1A1 | Room 309/310 Combined Chair – Abu Sadat Muhammad Sayem, Manchester Fashion Institute |
| Digital Wonderland in Web3: Utopian Visions and New Activism, Within the Gucci Community – A Netnographic Study Marta Sron and Maxi Heitmayer, University of the Arts London, Fashion Business School |
|
| Showcasing the Role of the Pattern Cutter: Emerging Digital Pattern Cutting Simulation in Archival Garment Studies Lucie Shilton, Royal Central School of Speech and Drama, Embassy Theatre, London |
|
| Exploring The Role of The Re-Designer in a World With AI Sophie Wetherell, Alana James and Tim Nicholson, Northumbria University, City Campus East |
|
| Artificial Intelligence in Fashion Branding: A Case Study on Percy Lau’s DESIGNATOR AI Studio Zhe Ginnie Wang1 and Jessica Yanna Xu, 1Manchester Metropolitan University |
|
| 13:00 | Lunch |
| 11:00 | Parallel Session 1A2 | Room 307/308 Combined Chair – Professor Sanjay Gupta, World University of Design |
| Finding Sustainable Strategies for Fashion Communication: Lessons From #Harrystylescardigan Rachel Matthews, Manchester Metropolitan University |
|
| The Role of Digital Technologies in the Circular Transition of the Textile Sector Rabia Hassan, Federica Acerbi, Sergio Terzi and Paolo Rosa, Politecnico di Milano |
|
| Leverage Machine Learning to Optimise the Manufacturing of Nano Fibrous Non-Woven Fabrics Elisa Roldán1, Neil D. Reeves1, Glen Cooper2 and Kirstie Andrews1, 1Manchester Metropolitan University, 2University of Manchester |
|
| Integration Opportunities of PLM And LCA: How PLM is Changing according to Eco-design Requirements Claudia Morea and Renato Stasi, University of Florence |
|
| 13:00 | Lunch |
| Day 1 – Afternoon Sessions | |
| 14:00 | Parallel Session 1B1 | Room 309/310 Combined Chair – Professor Ayub Nabi Khan, BGMEA University of Fashion & Technology |
| Degree of Involvement in Consumer Behaviour Through Immersive Gamified Experiences: A Literature Review Stamatoula Bilali and Evridiki Papachristou, International Hellenic University |
|
| Affordable Human Body Digitization Technologies and Processes for Body Sizing in the Fashion Industry: Methodology and Comparison Daria Casciani and Michele Bertolini, Politecnico di Milano |
|
| Mapping Digitally Enabled Sustainable Practices in Fashion Manufacturing to Scale Up Circularity, Mazed Islam1, Faisal Mahmud2, Alice Janssens1 and Abu Sadat Muhammad Sayem3 , 1University of Southampton; 2University of Manchester, 3Manchester Metropolitan University |
|
| Virtual Reality, Traditional Textiles & Contemporary Consumers: A UK-China Mash-Up Karen Cross, Lyndsay Mesjar, Rong Zheng, Yang Jiang and Josie Steed Robert Gordon University; Donghua University |
|
| 16:00 | Refreshment |
| 14:00 | Parallel Session 1B2 | Room 307/308 Combined Chair – Professor Deepti Gupta, IIT Delhi, India |
| Digital E-Commerce: The Need for Inclusive Representation in The Digital Retail Environment Kerri McBee-Black1, Elizabeth Kealy-Morris2, Jo Gooding3 and Jia Wu4 1University of Missouri, 2Manchester Metropolitan University, 3Independent Scholar, 4Auburn University |
|
| A Pedagogic Approach to Digital Pattern Cutting Carolyn Hardaker, Eleanor Bandey and Karen Deacon, De Montfort University |
|
| Enhancing Fashion Design Education and Industry Practices with Midjourney: An AI Tool’s Impact Brian Taylor, The University of Alabama |
|
| Understanding The Anatomy of Experience for Critical Analysis of Fashion Interactions Erika Aline Rox, Politecnico di Milano |
|
| 16:00 | Refreshment |
| 9:30 | Poster Exhibition & 3D Design Exhibition | Level 3, MMU Institute of Sport Building |
| A Study of Virtual Fashion Film’s Visual Elements Jee Hong Park and Jisoo Ha, Seoul National University |
|
| Co-Ideation with GAI to Develop Fashion Textiles Inspired By Korea’s Gaya Cultural Heritage Si Eun Kim and Se Jin Kim, Changwon National University |
|
| Big Data Analysis of 3D Virtual Fashion Image Applications Sujin Lim and Jisoo Ha, Seoul National University |
|
| Videos of Virtual Fashion Works by Undergraduate Students displayed on Digital Screen | |
| 16:00 | Refreshment |
| Day 2 – Morning Sessions | |
| Day 2 | 03 July 2024 | MMU Institute of Sport Building, 99 Oxford Road, Manchester, M1 7EL |
| 9:00 | Arrival Tea & Coffee |
| 9:30 | Plenary Session 2 | Room 309/310 Combined |
| Keynote – Towards a ‘digital twin’ for the global textiles and apparel supply chain Jason Kent, British Textile Machinery Association |
|
| 10:15 | Break |
| 10:30 | Parallel Session 2A1 | Room 309/310 Combined Chair – Professor Carolyn Hardaker, De Montfort University |
| Automated Integrated Software Development For 3D Woven Garment Design and Manufacturing Yuyuan Shi1, Linzi Dod1 and Guobin Xia2; 1Northumbria University; 2University of Liverpool |
|
| I am Dissatisfied with My Virtual Body: A Case of Virtual Try-On Evrim Buyukaslan Oosterom1, Fatma Baytar2 and Fatma Kalaoglu1; 1Istanbul Bilgi University; 2Cornell University |
|
| Digital Avatars as Fashioned Bodies: Identity Making and Boundaries Natalia Särmäkari1 and Emily Huggard2; 1Aalto University; 2Parsons School of Design |
|
| Break (5 minutes) | |
| Bibliometric Analysis of Virtual/Augmented Reality in The Fashion Industry Benjamin Tawiah1,2, Cynthia Akua Chichi2, Bin Fei1; 1The Hong Kong Polytechnic University; 2Kwame Nkrumah University of Science and Technology |
|
| Artificial Intelligence and Textile Manufacturing in Nigeria Diyaolu Idowu Jamiu, Obafemi Awolowo University |
|
| 13:00 | Lunch |
| 10:30 | Parallel Session 2A2 | Room 307/308 Combined Chair – Brian E. Taylor, University of Alabama |
| AI For Good? Addressing Ageism Through the Lens Of Afegbua’s Fashion Elder Series Morolake Dairo and Sharon Nunoo, Manchester Metropolitan University |
|
| From eBay to Vinted: Selling Second-hand Fashion Liz Tregenza, London College of Fashion |
|
| Doing Digital Fashion – Use and Reception Helga Behrmann, Potsdam University |
|
| Break (5 minutes) | |
| Exploring Digital Fashion in Practice: Applications and Longevity Alice Janssens, University of Southampton |
|
| How Social Media Influencers Affect Consumers’ Desire for Fashion Products in Ghana Raphael Kanyire Seidu1, Bernice Akweley Djangmah2, Emmanuel Abankwah Ofori3, Benjamin Eghan4 and Richard Acquaye5; 1The Hong Kong Polytechnic University; 2Kwame Nkrumah University of Science and Technology; 3Hubei University of Automotive Technology; 4De Montfort University; 5Takoradi Technical University |
|
| 13:00 | Lunch |
| Day 2 – Afternoon Sessions | ||
| Day 2 | 03 July 2024 | MMU Institute of Sport Building, 99 Oxford Road, Manchester, M1 7EL | |
| 14:00 | Parallel Session 2B1 | Room 309/310 Combined Chair – Alana James, Northumbria University |
|
| A Digital Future for Fashion Archives: Digitizing Historic Dress Using 3D Visualization Tools Millie Yates, Toronto Metropolitan University |
||
| Digitising Garment Artefacts for an Interactive Learning Experience Susan Yu Shan Zheng, London College of Fashion |
||
| Stretch Knit Pattern Cutting: Bridging the Gap Between The 2D and 3D Realm for Enhanced Garment Fit P.U Navodhya1, R. K. J. De Silva1 and Simeon Gill2; 1University of Moratuwa; 2University of Manchester |
||
| Exploring the Affective Quality of Virtual Fashion Design in Metaverse Era Eun Kyoung Yang, Jeong Min Kho and Ruobing Li; Yonsei University |
||
| 16:00 | Refreshment | |
| 14:00 | Parallel Session 2B2 | Room 307/308 Combined Chair – Karen Cross, Robert Gordon University |
|
| Wired For Innovation – Fashion Design and Electronics in Student Workshops Paul Gough1, Grace Hsieh2 and Feng-Yu Hsu2; 1Footfalls and Heartbeats; 2Shih Chien University |
||
| Artificial Intelligence (AI) in sustainable textile processing chain: scopes, challenges, and opportunities Md. Faisal Mahmud1, 2, Nadvi Mamun Pritha3, Md. Mazed Islam4 and Abu Sadat M Sayem5; 1University of Manchester; 2Ahsanullah University of Science and Technology; 3Prime Asia University; 4University of Southampton; 5Manchester Metropolitan University |
||
| HierarchicalPalette – Colour Editing in Intricate Visual Representations for Fashion Qichen Xie, Yanghong Zhou, N.M. Cheung and P.Y. Mok; The Hong Kong Polytechnic University |
||
| Identifying Opportunities for Revenue Streams within “Metaverse” For Emerging Fashion Designers Zowie Broach1, Dawn Ellams1, Eleanor Rockett2 and Philip Delamore1; 1Royal College of Art; 2University of Arts London |
||
| 16:00 | Refreshment | |
| 9:30 | Poster Exhibition & 3D Design Exhibition | Level 3, MMU Institute of Sport Building | |
| Same as Day 1 | ||
| 16:00 | Refreshment | |
| Day 3 – Morning Sessions | ||
| Day 3 | 04 July 2024 | Sandra Burslem Building, Lower Ormond Street, Manchester, M15 6BH | |
| 9:00 | Arrival Tea & Coffee | |
| 9:30 | Plenary Session 3 | Lecture theatre SB 2.10 | |
| Keynote – Computer Aided Fashion Intelligence – A Bridge Connecting the Real & Virtual Worlds – Tracy Mok (PhD), The Hong Kong Polytechnic University | ||
| 10:15 | Break | |
| 10:30 | Parallel Session 3A1 | Lecture theatre SB 2.10 Chair – Farag Edghiem, Manchester Metropolitan University |
|
| Scouting Textile and Clothing Design, Prototyping, and Manufacturing Processes through Customized Additive Manufacturing Tools Daria Casciani and Erika Aline Rox, Politecnico di Milano |
||
| Role of 3D Design Technology in the Future Growth of the RMG Industry in Bangladesh Urmila Mukhtar Jeny1, Ghada Soliman2 and Abu Sadat Muhammad Sayem3 1BGMEA University of Fashion and Technology; 2University of Manchester; 3Manchester Metropolitan University, UK |
||
| Assessing Digital Technology Acceptance and Organizational Readiness for Textile and Apparel industry in Bangladesh Ghada Solaiman1, Mahmoud Abdelrahman2, Rayed Barakat3, Mazed Islam4, Abu Sadat M. Sayem2 1University of Manchester; 2Manchester Metropolitan University; 3BGMEA University of Fashion and Technology; 4University of Southampton |
||
| Break (5 minutes) | ||
| Digital Product Passport and Digital Twin to Face Recycling Challenges for SMEs Debora Giorgi, Claudia Morea and Chiara Rutigliano, University of Florence |
||
| Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay Salma Tallaa, De Montfort University |
||
| 13:00 | Lunch | |
| 10:30 | Parallel Session 3A2 | Lecture theatre SB 2.05 | |
| Workshop on Electronic Apparel Paul Gough, Director of Software Analytics, Footfalls and Heartbeats & Abu Sadat Muhammad Sayem, Manchester Metropolitan University |
||
| 13:00 | Lunch | |
| 14:00 | Award Giving and Closing Session 3B1 | Lecture theatre SB 2.10 Best Paper Presentation by PhD Researchers Winners of 3D Design and Illustration Competition for Undergraduate Students |
|
Publications
Shortlisted speakers of DFIC have been invited to submit full papers to the “Digital Fashion and Textile Innovations” special issue of the Journal of Textile Institute (Taylor & Francis) and to contribute with a chapter in volume two of the book series “Digital Fashion Innovations – Advances in Design, Simulation, and Industry” from the Textile Institute Professional Publications (CRC Press).
Registration Fee
The registration fee of the accepted speakers and poster exhibitors will be fully waived and subsidised by the contribution from AHRC, UKRI grant.
The Digital Fashion Innovation Conference (DFIC) 2024 is based on our All Saints Campus, with some elements taking place in nearby buildings.
Our campus is based in the heart of Manchester, just 5 minutes’ walk away from Oxford Road Station and 15 minutes’ walk away from Manchester Piccadilly Station.
We are a short walk away from the city’s world-renowned music and cultural venues. You will also find centres of sporting excellence surrounding us such as the Manchester Aquatics Centre, National Football Museum, National Basketball Performance Centre, the Etihad Stadium, the National Cycling Centre and much more.
For more information, view our travel advice.
Manchester is a busy city with many offerings of hotels to suit visitors on a range of budgets.
Close to campus, you will also find a number of hotels such as the Maldron Hotel Manchester City Centre, the Holiday Inn Express Oxford Road, Pendulum Hotel, the Travelodge Manchester City, the Premier Inn Manchester City Centre, the Novotel Manchester Centre, the Ibis Manchester Centre, and the Hyatt Regency Manchester.
If you’re looking to unwind around the conference, we are located 2 minutes’ walk from the Sugden Sports Centre where you will find a gym, sports courts and a timetable of classes available. You can also find the newly renovated Manchester Aquatics Centre nearby on Oxford Road which houses a 50m pool and diving pool, as well as a multiple gym rooms and studios.
Day passes are available for both of these Centres.
Our campus is also convenient for accessing the city’s major shopping areas of the Arndale where you can find many large brand stores, and the Northern Quarter which is home to many independent outlets.
You will find a variety of bars and restaurants on Oxford Road ranging from fast food favourites to relaxed cafes, and you’re only a short walk away from the busy Deansgate Road area and hotspots for culture of the Northern Quarter and New Islington.